Oppo has officially launched it's flagship smartphone,Oppo N1 (16 GB) in India at price of Rs.39,999.The company has not revealed the price for the 32 GB model.The company has said that the N1 will be available in 12 cities initially including Bangalore, Chennai, Delhi, Kolkata and Mumbai and several others.The company has appointed Hrithik Roshan and Sonam Kapoor has the brand ambassador as part of it's marketing.

The N1 has 5.9-inch Full-HD IPS display making it a great choice for those looking for a phablet with some unique features.It is powered by a 1.7 GHz quad-core Qualcomm Snapdragon 600 coupled with 2 GB of RAM.The processor is bit outdated for the asking price as the competitors offer the Snapdragon 800.The device comes with 16 and 32 GB of storage while there's a huge 3,610 mAh of battery that powers the device.

The device runs on Oppo's own Color OS which is a skinned version of Android 4.2 Jelly Bean and users also get the option to install CyanogenMod and make it the default OS or dual boot Color and CyanogenMod.It is the first smartphone to come with CyanogenMod preinstalled.The company also announced that it will be selling a limited edition of the N1 with CyanogenMod preinstalled.

“We want to keep the focus on the users during the entry into the country. This way we can really build a strong relationship with each of them.The after sales service is going to factor in as an important area to maintain in order to keep continued satisfaction with our phones"- Tom Lu, CEO of OPPO India

The device 13-megapixel camera with dual LED flash and CMOS sensor along with f/2.0 is kept in the spotlight due to it's unique rotating ability which removes the necessity of front camera.The camera is made from 67 different components and can be rotated 206° and locked at any angle.According to Oppo,the camera can withstand 100,000 rotations.It is also the first Android smartphone to use six physical lenses.The device also comes with Oppo O-Touch panel which is a 12 cm² rear touch panel that makes one-handed use easy.

The N1 is set to compete against the likes of the Samsung's Galaxy Note 3,Sony Xperia Z Ultra,Nokia Lumia 1520,LG G2,Blackberry Z30 and others.Only time can tell if Oppo pricing is right or not as the competitors already offer better features and value for money.Oppo only make profit if it launches devices in 10-15K price group as it the only group where sales are high and most of the consumers prefer this price group.What do you think of the N1? Do you like it?

Here's the Specs:

Dimensions	170.7 x 82.6 x 9 mm
Weight	213 g
Display	5.9 inch Full HD (1920 x 1080 pixels),377 PPI
Processor	1.7 GHz Qualcomm Snapdragon 600 (Quad Core)
GPU	Adreno 320
RAM	2 GB
Storage	16/32 GB
OS	Color,based on Android 4.2 (Jellybean)/CyanogenMod
Sensors	Distance sensor,Light sensor,G-sensor,4D Gyroscope
Front Camera	13 megapixel with dedicated ISP and Dual mode LED
Rear Camera	13 megapixel with dedicated ISP and Dual mode LED
Connectivity	Wi-Fi 802.11 b/g/n,Bluetooth 4.0,GPS,NFC
Battery	3610 mAh